Digital marketing guides for business owners
Plain-language explanations of what works in search, maps, paid media, websites and social media. Written for people who run businesses, not for other marketers.
What is AI SEO? A plain-language guide for business owners
What AI SEO means, where AI answers get their sources, what helps a business get named by ChatGPT and Google AI Overviews, and how to test your own visibility.
Read the guideSEO vs AI SEO: what stays the same and what changes
SEO vs AI SEO compared side by side: goals, where results appear, content style, technical work, off-site signals and what to measure. See what stays the same.
Read the guideGoogle Business Profile checklist: 12 settings to review
A 12-point Google Business Profile checklist covering categories, hours, services, photos, reviews and updates, plus mistakes that can get a profile suspended.
Read the guideCost per lead vs cost per qualified lead: which number to track
Why cost per lead can mislead and cost per qualified lead tells the truth. See a worked example, how to define a qualified lead and how to track it.
Read the guideSix fixes for a slow website, explained through Core Web Vitals
Six practical fixes for a slow website, explained through Google's Core Web Vitals: LCP, INP and CLS. Learn how to measure speed and what to change first.
Read the guideHow to build a social media content calendar you can keep up
How to build a realistic social media content calendar for a small business: platforms, content pillars, a weekly rhythm, batching the work and monthly review.
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