Performance marketing built on qualified leads
Google Ads and Meta Ads managed against cost per qualified lead, with tracking you can trust, landing pages that convert and reports that show what your budget produced.
Paid marketing judged on results
Traffic is easy to buy. Customers are harder. Performance marketing starts from the outcome you need, such as qualified enquiries, bookings, store visits or online orders, and works backward to the campaigns, audiences and pages that can produce it at a cost that makes sense for your business.
We report on cost per qualified lead and what it means for your bottom line. Clicks and impressions appear in our reports only as supporting detail.
Channels we manage
- Google Search ads reach people at the moment they search for what you sell.
- Performance Max and Shopping campaigns serve online stores and wide-reach offers across Google.
- YouTube and Display support awareness and retargeting.
- Meta ads on Facebook and Instagram reach defined audiences with image, video and lead-form formats.
- LinkedIn ads reach decision makers for B2B services.
- Retargeting brings back visitors who showed interest and did not enquire.
How we run campaigns for Hyderabad and national businesses
Tracking before spending
We set up GA4, Google Tag Manager, Google Ads conversions, the Meta pixel and call tracking, and test that every form, call and purchase is recorded once and correctly. Without this, nobody can tell whether the money worked.
Structure and targeting
We build campaigns around your services and locations, research keywords and audiences, write the ads and keep negative keyword lists tight so budget does not leak to irrelevant searches.
Landing pages
The page that follows the click usually decides the cost per lead. We design landing pages with one clear offer, proof, a short form and fast loading, and we test headlines and layouts.
Lead quality
We agree with your team how a good lead is defined, and ask for regular feedback. We use that to adjust targeting, forms and bidding toward leads that become customers.
Testing and optimization
We test creatives, offers, audiences and pages in a planned way, keep what wins and stop what does not. Budget moves toward the best performers.
The numbers we manage to
| Measure | What it means |
|---|---|
| Cost per lead (CPL) | Ad spend divided by the number of enquiries received |
| Cost per qualified lead (CPQL) | Ad spend divided by enquiries your team marks as genuine prospects. This is the number we aim to bring down |
| Customer acquisition cost (CAC) | Total sales and marketing cost divided by the number of new customers won |
| Return on ad spend (ROAS) | Revenue from ads divided by ad spend, most useful for online stores |
| Conversion rate | The share of visitors who enquire or buy, which reflects both the ad and the landing page |
Our article Cost per lead vs cost per qualified lead explains why the second number matters more.
What you receive
- A review of your current accounts, tracking and pages
- A plan with channels, budget split and expected learning period
- Tracking set up and tested
- Campaigns, ads and landing pages built and managed
- Regular reports in plain language, with a call to discuss them
- Ad accounts that stay in your name
Planning for busy seasons
Festive seasons such as Dussehra and Diwali raise competition and cost per click in many sectors. We plan budgets, offers and creative several weeks ahead, check that tracking and landing pages are ready, and set rules for reviewing spend daily while the season runs.
What we will not promise. Ad platforms set prices through auctions and change their systems often. We cannot guarantee a particular cost per lead or return. We guarantee clean tracking, honest reporting and a plan that adjusts to the data.
Common questions
What is performance marketing?
It is paid advertising managed against results you can count, such as qualified enquiries, bookings or sales, instead of clicks or impressions. Every campaign is tracked from the ad through to the outcome that matters to your business.
Who owns the ad accounts?
You do. We ask to be added as managers, so you keep full access and can see every rupee spent and every change we make.
How much should I spend on ads?
It depends on your market, your margins and what a customer is worth. We help you work backward from the cost per enquiry you can afford, and propose a test budget that gives enough data to learn from. Ad spend goes to the platforms and is separate from our fees, and the proposal shows both.
How fast will we get leads?
Campaigns can send traffic within days of going live, once tracking is in place. The first few weeks are for learning which audiences, keywords and messages work, so costs usually improve after that period. We share results from the first week.
Google Ads or Meta Ads: which is better?
It depends on how your customers buy. Google Ads reaches people who are searching for what you sell right now. Meta ads on Facebook and Instagram reach people who may not be searching yet but fit your customer profile. Many businesses use both, with Google capturing demand and Meta creating it.
How do you make sure the leads are good?
We track beyond the form fill. With your sales team's feedback we mark which leads were qualified and which became customers, and we train the campaigns toward those, not toward the cheapest enquiry.
Paid and organic work best together. See how AI SEO and web development reduce your cost per lead over time.
Find out what an enquiry should cost you.
Share your goal and your current ad spend. We review your accounts, tracking and landing pages and tell you what we would change first.
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